Mobile TV 'very slow' to take off
Mobile TV has so far failed to deliver on its promise of ubiquity, but analysts expect worldwide user numbers to increase to 54 million in 2009.Analysts also predict that by 2013 there will be about 300 million people watching analogue TV on the so-called third screen, their smart phone.
Industry watchers said the biggest potential will be in emerging markets.
The idea combines the two biggest things around: TV and phones. Everyone has a TV and everyone has a mobile phone. So of course the industry thought the prospect of bringing the two together was going to be huge.
"Connected"
The study was conducted by In-Stat, which is part of Reed Business, and Californian chip maker Telegent Systems. It revealed that mobile TV users watch at least three times a week, with 20% watching daily.
Two-thirds of respondents in the white paper said they watched mobile TV for 30 minutes or more on the days they tuned in.
Flo TV, which is owned by the wireless company Qualcomm, agreed that the amount of time people spend on mobile TV has surpassed the early belief that users would consume content in five minute "snacks".
There is tremendous spikes in viewing for live news and sport. The Michael Jackson memorial service was the highest watched programming for Flo TV. Prior to that the presidential election was record-setting for us. "We continually see huge spikes for sport; for football, basketball, baseball and the like. People clearly want to stay connected even if their lifestyle requires them to be at work, or travelling or on the sidelines of a kids soccer game.
It is estimated that 13.4 million Americans who watch video on mobile phones average 3.5 hours of content compared to the three hour average for internet video.
Mobile viewership is flat from a year ago when about 13 million people watched videos on their cell phones.
This is partly down to the fact only about 18% of the 270 million cell phone users in the US have smart phones like the iPhone, BlackBerry or Nokia N97.
"Free is compelling"
Research showed that more than 85% of the world's population will continue to have access to analogue signals for the next several years or longer.
The success of the free-to-air mobile TV is the result of two primary drivers.
The fact that the content that consumers view is the same broadcast as what they watch on conventional TV. And two, the universal coverage enabling consumers to watch it in almost every corner around the world.
For mobile TV to really take off, it has to offer free-to-air content.
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2 comments:
I TOTALLY AGREE BUT THE TIME WILL CHANGE EVERYTHING SLOWLY PEOPLE WILL NOT FIND TIME TO WATCH TV AT HOME THEY WILL LOVE TO SEE ALL THEIR FAVORITE CHANNELS IN MOBILE ONLY
Saavi
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Hi Saavi, thnx for your views. I hope you are right. Very soon it will going to happen that we'll be seeing our favourite shows on mobile only.
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