Sony cuts price of PS3 consoles
Sony Entertainment has announced it is reducing the price of its PlayStation 3 games consoles. In Europe the price has been lowered to 299 euros, in the US to $299 and in the UK to £249.99.
Sony made the announcement at a press conference ahead of the 2009 games convention - Games Com - in Cologne.
It also announced it was ending production of its current PlayStation 3 console in favour of a new lighter, slimmer model with a 120GB hard drive.
Growth of the PlayStation 3 has been slow compared to previous launches, which critics put down, in part, to an expensive price tag compared with its rivals, Microsoft's Xbox 360 at £149 and the Nintendo Wii at £169.
Speaking at Games Com, Sony Entertainment's head, Kaz Hirai, said the change in price for existing PlayStation 3 stock would happen immediately and that the new slim-line PS3 would be available from the first week of September.
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